Saying Goodbye to the Winsome Collection


I am so excited to let you know that I am working on a new mini-collection for you! But before I can reveal my new line, I will be retiring the Winsome Collection, which debuted in April.

Releasing a 10-piece line was so exciting. Seattle Refined named my hoop art a “best gift for your Seattle mama,”sold multiple pieces, debuted my line at The Handmade Showroom in downtown Seattle and got lots of amazingly positive feedback from you, lovelies.

Eight of the ten pieces will be retiring and no longer available in my Etsy shop as of August 7. What about the other two pieces? Good question, lovely! Only your top favorites (i.e. best sellers) will remain in the shop.

So if you had your eye on one of the pieces, now is your time to pick one up before they go away forever.

xo, Cathy

p.s. Did you miss the link? Click here to take you to the entire Winsome Collection.

Play and Win a Custom Name Sign!


It’s been way too long since my last giveaway….

So I am happy to announce that I’ll be giving away one Custom Name Sign to a lucky winner.

The winner will be able to personalize the hoop art with your own name (or any other name) or your favorite word.


This new design is from my latest 10-piece collection The Winsome Collection which I released last month.

So, please take a moment and enter the giveaway here — It’s free to enter and takes no time at all.

And in case you can’t wait to see who wins, you can check out the hoop art in my shop here.

Thanks for playing!

The Winsome Collection Has Launched!


10 new designs | personalization available on select hoop art


After months of planning and designing (and re-designing), my new Spring 2016 collection – The Winsome Collection – has finally been released into the world!

With butterflies in my stomach, I can finally share my entire 10-piece collection.

I was inspired by the colors of spring and the reawakening of hope and growth during this season.

For the first time, I also added some neutral options to the mix! With corals and pink and accents of dove grey and gold, these wall art will add a fresh look to your little girl’s room or your home.

To shop the collection, click on the top image or click here.

Thanks so much for stopping by!

My Latest Make – Isla’s Custom Wall Art

It is always an exciting day for me when I get a custom order request!

I will receive a convo on Etsy or an e-mail from one of my lovely customers. She will send me a color swatch, a product photo or simply a list of colors. Or maybe an idea or design motif (a hot air balloon? a favorite song lyric?) that she wants to build a custom piece around.

From that simple exchange of information, I am off and running. Sketching ideas. Playing with color combinations. Snipping felt into shapes. Experimenting with a new design.

Last month, I had two such custom order requests that allowed me to frolic in felt, so to speak. Together we came up with some gorgeous color palettes.

For this custom wall art, a baby shower gift for a little girl Isla, she sent me a color swatch. I unearthed these colors from a custom piece I did a few years back. Soft pink corals and light peach on a background of cotton duck cloth. Based on this “hello” wall art in my shop, I created the flowers using the customer’s color choices and sent her a photo for her final okay.

Then I embroidered “isla” in a coordinating coral embroidery thread. Don’t you love that name?

And here is the finished piece. And here’s what my lovely customer had to say about it!


Would you like to start a conversation about a custom wall art for you?

Send me an e-mail at or visit my Etsy shop here and click on “Request Custom Order” and we’ll get started on a beautiful piece made just for you!

How Did She Do That? : Making Hoop Art



Have you ever come across a piece of art or hand-crafted item and wondered to yourself: How did she do that?

Wouldn’t you like to catch a glimpse of the steps behind the finished product? Take a peek at how she transformed raw materials like paint or wood or fabric into the fully realized object you see before you?

A few months ago, I decided to document my process of creating a set of custom hoop art for a special customer.

My customer contacted me several months before Mother’s Day to talk about making a very special gift for her sweet mom.

She wanted me to embroider a very special song lyric onto a hoop. Her only requirement was to incorporate “pastel colors with an emphasis on blues and purples”. The design would be left to my creative imagination. I love when a customer gives me free reign on designing a custom piece. It’s a sign that they trust me to create something they will love.

With this very special assignment in hand, I snapped photos along the way.

I created my own hashtag on Instagram: #makinghoopart. If you do a search on Instagram for this hashtag, my photos will pop up. How cool is that?

Not only does this answer the question of: how did she do that? But, it helped me to find beauty during the process. To enjoy the process of creating. With each photo I tried to show the raw materials, the steps of #makinghoop art, and to make it pretty!

In case you missed my Instagram series: #makinghoopart, I’d love to share it with you here on the blog, along with extra details I didn’t share on my IG feed.

Step 1: Sand hoops until smooth. Beware of splinters.


Step 2: Select colors for custom hoop art from my felt stash. Play with different color combinations until I find one that will inspire me as well as please my customer!

One of my favorite parts of the entire process – choosing colors!

Step 3: Free-hand cut floral shapes and leaves as well as dimensional flowers.

This is probably my favorite part — making flowers.

Step 4: Stretch background into embroidery hoop and begin to arrange and rearrange felt flowers. Repeat as needed.

Even though, it often takes me several arrangements to find the right one, I love the process. It’s my playtime!

Step 5: Hand-stitch custom message on white felt with a sharp embroidery needle and chocolate brown cotton floss. Vintage thimble optional.

I love writing on felt with hand stitches.

Step 6 – 7: Repeat step 5 until you spell out the cutest message ever!

View original instagram or visit INK361

For these hoops, I used a mix of print and cursive, making the hoops even more whimsical.

Step 8: Now to finish off the hoop art! Neatly trim excess felt around the hoop. This will make the felt less bulky and easier to wrap around the hoop.


Step 9: Wrap felt around hoop and secure with glue.

I use hot glue for this step. Minor burns on fingers is my occupational hazard.

Step 10: Cut out a circle of felt to neatly finish the back of the hoop art and add a Catshy Crafts kraft tag.

All my tags are made by me – I have a passion for Photoshop and kraft paper.

Step 11: Add a hang tag on a ball chain to the metal clasp. Now it’s ready to wrap and ship!

I love the ball chain! It adds a unique + vintage touch.


And there you have it! Hope you liked the behind-the-scenes look at #makinghoopart.